MotoGP of Misano Adriatico, Italy: providing data to rethink urban mobility in tourist Mediterranean destinations

When receiving thousands of visitors for world sporting events like the MotoGP, Mediterranean tourist destinations need to rethink and plan a functional public transport system, adapting it to the needs of both residents and tourists. MOBILITAS - a project from the MED Urban Transports Community - is testing actions to reduce the negative impact of traffic and tourism flows with a specific focus on the impact on the environment. In this framework the Misano Municipality is leading a study on big data collected during the “San Marino and Rimini Coast Grand Prix” of September 2018.

(Rome, 12 February 2019) World sporting events are great attractions for international travelers and help tourist destinations differentiating their offer, however they push local infrastructures at the limit of their carrying capacity. This is the case for Misano, a small town of 13.000 inhabitants on the Italian Adriatic coast that can host up to 100.000 people in the World Circuit Marco Simoncelli for the San Marino and Rimini Coast Grand Prix, part of the MotoGP World Championship.

Mr. Alberto Rossini, Head the Planning Office at Misano Adriatico Municipality - partner of the Interreg MED-funded Mobilitas project - promoted a study on mobility flows during the MotoGP as a first step for designing strategies to ease the access to the race track without jeopardising the daily life of residents. “The small town of Misano has the ultimate objective of reducing and controlling the tourist flows according to the capacity of the local infrastructure - affirmed Mr. Rossini in an Interview with UNIMED - by this pilot research the Municipality expect to be able to plan in a more strategic way the urban mobility all over the 12 months, helping to redistribute tourism in non-peak seasons and promoting a more eco-friendly and multi-modal integrated transport systems.”

The study commissioned by the Misano Adriatico Municipality is based on big-data collected during the weekend of the MotoGP 2018 in fully respect of the privacy of the travelers and residents (minimum of 3 individuals agglomerated in a sample). The data comes from mobile phone operators, on-site measurement realised by a system of data collection on the highway to Misano, mobile-camera system placed in strategic spots and the data of the black boxes of GPSs. The sample focuses on data regarding the starting point of the route, the length of the journey, the rush hours for the arrivals and departures, the parking areas, the length of the stays and any other information connected to the use of services of the touristic sector.

This big data analysis on the flow of people attracted by the MotoGP in september 2018 is therefore an extremely important tool to assess how the local mobility plans and innovative transports services react under extreme pressure. As a matter of fact, the Misano Municipality has already tested several innovative public transport services such as: bike sharing and free-floating modes; on-demand shuttle service to connect the hilltop villages of Misano municipality, where most of the residents actually live, with interest points; the introduction of electric vehicles by avoiding visual contamination and preventing companies to install charging station and possibly abandon them.

The experience of Misano Adriatico and the use of big-data is not an isolated case inside the Mobilitas project as another partner has decided to launch a similar study. The PUMS, Piano Urbano per la Mobilità Sostenibile (Urban Plan for Sustainable Mobility) of the Municipality of Rimini has launched a study on the participation to ECOMONDO Expo in November 2018, where the MED Urban Transports Community animated a stand and series of conferences.

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